/* Twill — the page as a drawing set, 1:100 to 1:1.
   Black, white, one blue (#1390e5, the dot). Hairlines, no radius, weight 400 does the work. */

@font-face{font-family:Polin;src:url('/assets/fonts/Polin-Regular.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:Polin;src:url('/assets/fonts/Polin-Medium.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:Polin;src:url('/assets/fonts/Polin-Bold.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:Polin;src:url('/assets/fonts/Polin-Light.woff2') format('woff2');font-weight:300;font-display:swap}

:root{
  --bg:#0b0b0b;--ink:#ffffff;--mute:#9a9a9a;--mute2:#6e6e6e;--line:#ffffff1f;--line2:#ffffff33;
  --blue:#1390e5;--blue-d:#0f7acb;
  --paper:#f2f0eb;--paper-ink:#0b0b0b;--paper-mute:#5c5c5c;--paper-line:#0b0b0b1f;
  --ease:cubic-bezier(.65,0,.35,1);--out:cubic-bezier(.16,1,.3,1);
  --m:80px;--gut:24px;--max:1280px;
  --d1:clamp(52px,7.6vw,112px);--d2:clamp(40px,5vw,76px);--h2:clamp(30px,3.3vw,48px);--h3:clamp(20px,1.7vw,26px);
  --lede:clamp(18px,1.35vw,21px);
}
@media (max-width:1024px){:root{--m:48px;--gut:20px}}
@media (max-width:767px){:root{--m:20px;--gut:16px}}

*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font-family:Polin,system-ui,-apple-system,"Segoe UI",Arial,sans-serif;font-size:17px;line-height:28px;font-weight:400;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,svg{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3,p{margin:0;font-weight:400}
ul,ol{margin:0;padding:0;list-style:none}
button{font:inherit;color:inherit;cursor:pointer}
.lat,[dir=ltr]{unicode-bidi:isolate}
[dir=ltr]{white-space:nowrap}
.lat{letter-spacing:.08em}
.blue{color:var(--blue)}
.skip{position:fixed;top:-100px;right:10px;z-index:100;background:#fff;color:#000;padding:12px}
.skip:focus{top:10px}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px}

.wrap{width:min(var(--max),calc(100% - 2*var(--m)));margin-inline:auto}
.g12{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut)}

/* ---------- buttons ---------- */
.btn{position:relative;display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:56px;padding:0 28px;background:var(--blue);color:#fff;border:0;border-radius:0;font-size:17px;font-weight:500;text-decoration:none;transition:background .2s var(--ease)}
.btn:hover{background:var(--blue-d)}
.btn:active{transform:scale(.985)}
.btn .arr{transition:transform .25s var(--out)}
.btn:hover .arr{transform:translateX(-4px)}
/* crop marks on hover: the architect's corner ticks */
.btn::before,.btn::after{content:'';position:absolute;width:10px;height:10px;opacity:0;transition:opacity .2s,transform .25s var(--out);pointer-events:none}
.btn::before{top:-6px;right:-6px;border-top:1px solid var(--blue);border-right:1px solid var(--blue);transform:translate(-3px,3px)}
.btn::after{bottom:-6px;left:-6px;border-bottom:1px solid var(--blue);border-left:1px solid var(--blue);transform:translate(3px,-3px)}
.btn:hover::before,.btn:hover::after{opacity:1;transform:none}
.btn-line{display:inline-flex;align-items:center;min-height:40px;padding:0 16px;border:1px solid var(--line2);color:var(--ink);text-decoration:none;font-size:15px;font-weight:500;transition:border-color .2s}
.btn-line:hover{border-color:var(--blue)}
.link{color:var(--ink);text-decoration:none;font-weight:500;border-bottom:1px solid var(--line2);padding-bottom:2px;transition:border-color .2s}
.link:hover{border-color:var(--blue)}
button.link{background:none;border:0;border-bottom:1px solid var(--line2);border-radius:0;padding:0 0 2px;font:inherit;font-weight:500;color:var(--ink)}

/* ---------- header with ruler ---------- */
.top{position:fixed;inset:0 0 auto;z-index:50;height:64px;transition:background .3s var(--ease)}
.top.solid{background:var(--bg)}
.top-in{height:64px;display:flex;align-items:center;justify-content:space-between;gap:24px;width:min(var(--max),calc(100% - 2*var(--m)));margin-inline:auto}
.logo img{height:26px;width:auto}
.top-tb{display:flex;gap:14px;font-size:12px;font-weight:500;color:var(--mute);line-height:1}
.top-tb .sep{opacity:.4}
.top-act{display:flex;align-items:center;gap:20px}
.top-phone{font-size:15px;font-weight:500;text-decoration:none;color:var(--ink)}
.ruler{position:absolute;inset:auto 0 0;height:8px;pointer-events:none;
  background:
   repeating-linear-gradient(to left,var(--line2) 0 1px,transparent 1px 80px) bottom/100% 8px no-repeat,
   repeating-linear-gradient(to left,var(--line) 0 1px,transparent 1px 8px) bottom/100% 4px no-repeat;
  opacity:0;transition:opacity .3s}
.top.solid .ruler{opacity:1}
.ruler-dot{position:absolute;bottom:-3px;right:0;width:6px;height:6px;border-radius:50%;background:var(--blue);transform:translateX(calc(var(--p,0) * -1 * (100vw - 6px)))}

/* ---------- sheet title blocks ---------- */
.tb{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:16px 0;border-top:1px solid var(--line);font-size:12px;font-weight:500;line-height:1;color:var(--mute)}
.tb b{font-weight:500;color:var(--ink)}
.paper .tb{border-color:var(--paper-line);color:var(--paper-mute)}
.paper .tb b{color:var(--paper-ink)}

.sheet{position:relative;padding:160px 0;background:var(--bg);color:var(--ink)}
.sheet .tb{margin-bottom:64px}
.paper{background:var(--paper);color:var(--paper-ink)}
.paper .mute{color:var(--paper-mute)}
.mute{color:var(--mute)}
.h2{font-size:var(--h2);line-height:1.1;letter-spacing:-.005em}
.lede{font-size:var(--lede);line-height:1.55;color:var(--mute);max-width:600px;margin-top:24px}
.paper .lede{color:var(--paper-mute)}
.head{grid-column:1/8;margin-bottom:96px}

/* ---------- A-01 hero ---------- */
.hero{position:relative;z-index:3;min-height:clamp(720px,100svh,1000px);display:flex;flex-direction:column;justify-content:flex-end;padding:120px 0 72px;isolation:isolate}
.hero-photo{position:absolute;inset:0;z-index:-2;overflow:hidden;background:#1a1816 var(--lqip) center/cover}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:center}
.hero-lines{position:absolute;inset:0;width:100%;height:100%;fill:none;stroke:#fff;stroke-width:2.6;stroke-linecap:round;opacity:.55}
.hero-lines path,.hero-lines ellipse{stroke-dasharray:1;stroke-dashoffset:0}
.hero-shade{position:absolute;inset:0;z-index:-1;background:linear-gradient(270deg,#0b0b0bf0 0%,#0b0b0bb3 30%,#0b0b0b40 55%,#0b0b0b00 75%),linear-gradient(0deg,#0b0b0bcc 0%,#0b0b0b00 30%)}
.hero-in{position:relative;width:min(var(--max),calc(100% - 2*var(--m)));margin-inline:auto}
.hero-copy{max-width:640px}
.hero-q{font-size:clamp(18px,1.7vw,24px);line-height:1.35;color:#ffffffb3;margin-bottom:20px}
.hero-h1{font-size:var(--d1);line-height:1;letter-spacing:-.01em;font-weight:400}
.hero-h1 .w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.08em;margin-bottom:-.08em}
.hero-h1 .w>span{display:inline-block}
.hero-h1 .dot{color:var(--blue);display:inline-block}
.h1-logo{display:inline-block;height:.74em;width:auto;vertical-align:-.04em}
.hero-sub{font-size:var(--lede);line-height:1.55;color:#ffffffcc;max-width:520px;margin-top:28px}
.hero-cta{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-top:36px}
.hero-data{display:grid;grid-template-columns:repeat(4,auto);justify-content:start;margin-top:72px;border-top:1px solid var(--line2);max-width:760px}
.hero-data li{padding:16px 0 0;padding-inline-end:28px;margin-inline-end:28px;border-inline-end:1px solid var(--line);font-size:13px;line-height:1.4;font-weight:500;color:#ffffffcc}
.hero-data li:last-child{border:0;margin:0;padding-inline-end:0}
.hero-data li b{display:block;font-size:30px;line-height:1;font-weight:400;color:#fff;margin-bottom:8px;text-align:right}
.hero-data li span{display:block;font-size:13px;font-weight:500;color:#ffffffb3}
.laser{position:absolute;left:0;right:0;top:var(--laser-y,58%);height:1px;background:var(--blue);box-shadow:0 0 12px var(--blue);transform:scaleX(0);transform-origin:right;opacity:0}

/* the brief (form) hangs off the hero like a title block */
.brief-wrap{position:absolute;z-index:5;left:var(--m);bottom:-72px;width:420px}
@media (min-width:1400px){.brief-wrap{left:calc((100% - var(--max))/2)}}
.brief{position:relative;background:var(--bg);border:1px solid var(--line2);padding:28px 28px 24px}
.brief-outline{position:absolute;inset:-1px;width:calc(100% + 2px);height:calc(100% + 2px);fill:none;stroke:var(--blue);stroke-width:1;pointer-events:none;opacity:0}
.brief-top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding-bottom:14px;border-bottom:1px solid var(--line)}
.brief-title{font-size:22px;line-height:1.2;font-weight:500}
.form-meta{font-size:12px;font-weight:500;color:var(--mute);line-height:1}
.brief-sub{font-size:14px;line-height:1.5;color:var(--mute);margin:14px 0 0}
.form-progress{display:flex;gap:4px;margin:18px 0 4px}
.form-progress span{flex:1;height:2px;background:var(--line)}
.form-progress span.active{background:var(--blue)}
.brief-summary{min-height:20px;font-size:13px;line-height:1.5;color:var(--blue);margin:10px 0 2px}
.form-pane{border:0;padding:0;margin:0;min-width:0}
.form-pane[hidden]{display:none}
.form-pane legend{padding:0;margin:18px 0 12px;font-size:20px;line-height:1.3;font-weight:500}
html.js .form-pane.fwd{animation:pane-fwd .32s var(--out)}
html.js .form-pane.back{animation:pane-back .32s var(--out)}
@keyframes pane-fwd{from{opacity:0;transform:translateX(-20px)}to{opacity:1;transform:none}}
@keyframes pane-back{from{opacity:0;transform:translateX(20px)}to{opacity:1;transform:none}}
.options{display:grid;border-top:1px solid var(--line)}
.option{position:relative;display:flex;align-items:center;gap:14px;min-height:52px;padding:0 4px;border-bottom:1px solid var(--line);cursor:pointer;font-size:16px;transition:color .2s}
.option:hover{color:#fff}
.option input{appearance:none;-webkit-appearance:none;flex:none;width:12px;height:12px;margin:0;border:1px solid var(--mute);border-radius:0;transition:background .15s,border-color .15s}
.option input:checked{background:var(--blue);border-color:var(--blue)}
.option::after{content:'';position:absolute;bottom:-1px;right:0;height:1px;width:100%;background:var(--blue);transform:scaleX(0);transform-origin:right;transition:transform .22s var(--ease)}
.option:has(input:checked)::after{transform:scaleX(1)}
.options.two{grid-template-columns:1fr 1fr;column-gap:20px}
.fields{display:grid;gap:14px;margin-top:4px}
.fields label{font-size:14px;color:var(--mute);display:block}
.fields input{display:block;width:100%;margin-top:6px;height:46px;padding:0 12px;background:transparent;border:0;border-bottom:1px solid var(--line2);border-radius:0;color:#fff;font:inherit;font-size:17px;transition:border-color .2s}
.fields input:focus{outline:0;border-color:var(--blue)}
.fields input.bad{border-color:#e5484d;box-shadow:inset 2px 0 0 #e5484d}
.fields input::placeholder{color:#555}
.fields .opt{color:var(--mute2)}
.fields .msg{display:block;min-height:16px;margin-top:4px;font-style:normal;font-size:12px;line-height:1.3;color:#ff8a8a}
.hp{position:absolute!important;inset-inline-start:-10000px;width:1px;height:1px;overflow:hidden}
.trust{font-size:13px;line-height:1.5;color:var(--mute);margin-top:14px}
.trust a{color:var(--mute)}
.form-error{min-height:20px;margin-top:8px;font-size:14px;color:#ff8a8a}
.form-actions{display:flex;align-items:center;gap:16px;margin-top:6px}
.form-actions .btn{flex:1}
.back{background:none;border:0;padding:10px 4px;color:var(--mute);font-size:15px}
.back:hover{color:#fff}
.btn.sending::after{content:'';position:absolute;inset:auto 0 0;height:2px;background:#fff;opacity:1;transform-origin:right;animation:sendbar 1.2s linear infinite;border:0;width:auto}
@keyframes sendbar{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.form-done{margin-top:16px;padding:16px;border:1px solid #e0a04066}
.form-done p{margin-bottom:12px;font-size:15px;line-height:1.5;color:#f3dfc0}
.form-done .btn{width:100%}
.form-done .call{display:block;margin-top:10px;text-align:center;font-weight:500}

/* ---------- A-02 thesis ---------- */
.thesis{padding-top:280px;text-align:center}
.plan{width:min(820px,100%);margin:0 auto}
.plan path,.plan circle{fill:transparent;stroke-linejoin:miter}
.plan .wall{stroke:#fff;stroke-width:4.4}
.plan .wall-in{stroke:var(--bg);stroke-width:2.2}
.plan .furn{stroke:#ffffff80;stroke-width:1.2;fill:none}
.plan .dot{fill:var(--blue);stroke:none;transform-box:fill-box;transform-origin:center}

.thesis-line{font-size:var(--d2);line-height:1.05;margin-top:72px}
.thesis-line img{display:inline-block;height:.74em;width:auto;vertical-align:-.04em}
.def{max-width:560px;margin:40px auto 0;font-size:17px;line-height:28px;color:var(--mute)}
.def b{font-weight:500;color:#fff}

/* ---------- A-03 three "טיל" situations, drawn ---------- */
.tls{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:repeat(5,auto);column-gap:var(--gut)}
.tl{display:grid;grid-row:span 5;grid-template-rows:subgrid;align-content:start}
.tl-fig{aspect-ratio:4/3;border:1px solid var(--line);background:#101010 linear-gradient(var(--line) 1px,transparent 1px) 0 0/100% 32px,#101010;background-image:linear-gradient(#ffffff0a 1px,transparent 1px),linear-gradient(90deg,#ffffff0a 1px,transparent 1px);background-size:32px 32px;position:relative}
.tl-fig::before{content:'';position:absolute;top:10px;inset-inline-start:10px;width:10px;height:10px;border-top:1px solid var(--line2);border-inline-start:1px solid var(--line2)}
.tl-svg{width:100%;height:100%;padding:6%}
.tl-svg .ln path,.tl-svg .ln circle,.tl-svg .ln ellipse{fill:none;stroke:#ffffffb3;stroke-width:1.4;vector-effect:non-scaling-stroke;stroke-linejoin:round}
.tl-svg .screen{fill:none;stroke:#fff;stroke-width:5}
.tl-svg .an path,.tl-svg .an ellipse,.tl-svg .an circle{fill:none;stroke:var(--blue);stroke-width:2.4;stroke-linecap:round;vector-effect:non-scaling-stroke}
.tl-svg .an .r2{stroke-width:1.2;opacity:.55}
.tl-svg .an .dash{stroke-dasharray:6 5}
.tl-svg .wedge{fill:#1390e526;stroke:none}
.tl-svg text{fill:#fff;font-family:Polin,sans-serif;font-size:17px;font-weight:500}
.tl-n{font-size:13px;font-weight:500;color:var(--mute);margin-top:28px}
.tl-quote{font-size:clamp(22px,1.9vw,28px);line-height:1.25;margin-top:12px;align-self:start}
.tl-verdict{font-size:16px;font-weight:500;margin-top:14px;color:var(--mute);align-self:start}
.tl-verdict img{display:inline-block;height:13px;width:auto;vertical-align:-1px}
.tl-ask{margin-top:24px;padding-top:16px;border-top:1px solid var(--line);align-self:start}
.tl-ask small{display:block;font-size:12px;font-weight:500;color:var(--mute);margin-bottom:6px}
.tl-ask p{font-size:18px;line-height:1.5}
/* draw the annotation after the line drawing is in */
html.io .tl-svg:not(.in) .an path,html.io .tl-svg:not(.in) .an ellipse,html.io .tl-svg:not(.in) .an circle{stroke-dashoffset:1}
html.io .tl-svg .an path,html.io .tl-svg .an ellipse,html.io .tl-svg .an circle{stroke-dasharray:1;transition:stroke-dashoffset 1.1s var(--ease) .5s}
html.io .tl-svg .an .dash{stroke-dasharray:6 5}
html.io .tl-svg:not(.in) .an .dash{opacity:0}
html.io .tl-svg .an .dash{transition:opacity .6s var(--ease) .5s}

/* ---------- A-04 project viewer ---------- */
.pv{align-items:start}
.pv-side{grid-column:1/5;position:sticky;top:96px}
.pv-main{grid-column:5/13}
.pv-list{border-top:1px solid var(--line)}
.pv-item{display:grid;grid-template-columns:36px 1fr auto;align-items:baseline;gap:12px;width:100%;padding:18px 0;background:none;border:0;border-bottom:1px solid var(--line);text-align:start;color:var(--mute2);transition:color .2s var(--ease)}
.pv-item .n{font-size:12px;font-weight:500}
.pv-item .t{font-size:20px;line-height:1.3;color:var(--mute);transition:color .2s var(--ease)}
.pv-item .c{font-size:12px}
.pv-item:hover .t{color:#fff}
.pv-item.on{color:var(--blue)}
.pv-item.on .t{color:#fff}
.pv-item.on{box-shadow:inset -2px 0 0 var(--blue);padding-inline-start:14px}
.pv-info{margin-top:28px}
.pv-desc{color:var(--mute);max-width:380px}
.pv-full{margin-top:18px}
.pv-stage{position:relative;aspect-ratio:3/2;overflow:hidden;background:#111;cursor:zoom-in}
.pv-bg{position:absolute;inset:-6%;width:112%;height:112%;object-fit:cover;filter:blur(28px) brightness(.45);transform:translateZ(0)}
.pv-img{position:relative;width:100%;height:100%;object-fit:contain;transition:opacity .35s var(--ease)}
.pv-img.swap{opacity:0}
.pv-nav{position:absolute;top:50%;transform:translateY(-50%);width:48px;height:48px;background:#0b0b0bb3;border:1px solid var(--line2);color:#fff;font-size:24px;line-height:1;opacity:0;transition:opacity .2s}
.pv-stage:hover .pv-nav{opacity:1}
.pv-nav.prev{right:16px}
.pv-nav.next{left:16px}
.pv-count{position:absolute;bottom:14px;right:16px;padding:6px 10px;background:#0b0b0bb3;font-size:12px;font-weight:500}
.pv-thumbs{display:flex;gap:8px;margin-top:10px;overflow-x:auto;scrollbar-width:none;padding-bottom:2px}
.pv-thumbs::-webkit-scrollbar{display:none}
.pv-th{flex:0 0 auto;width:88px;height:62px;padding:0;border:0;background:#151515;opacity:.45;transition:opacity .2s;position:relative}
.pv-th img{width:100%;height:100%;object-fit:cover}
.pv-th:hover{opacity:.8}
.pv-th.on{opacity:1}
.pv-th.on::after{content:'';position:absolute;inset:auto 0 -2px;height:2px;background:var(--blue)}

/* ---------- A-05 checklist (paper) ---------- */
.check{padding-top:120px}
.check-grid{align-items:start}
.check-h{grid-column:1/5;position:sticky;top:110px}
.big-n{font-size:clamp(96px,10vw,160px);line-height:.85;font-weight:300;color:var(--blue);margin-bottom:24px}
.qs{grid-column:6/13;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:var(--gut);row-gap:56px}
.qgroup summary{list-style:none;cursor:default;display:block}
.qgroup summary::-webkit-details-marker{display:none}
.qgroup h3{font-size:15px;font-weight:500;line-height:1;padding-bottom:16px;border-bottom:1px solid var(--paper-ink)}
.qgroup li{display:grid;grid-template-columns:36px 1fr;gap:8px;padding:13px 0;border-bottom:1px solid var(--paper-line);font-size:16px;line-height:26px}
.qgroup li::before{content:attr(data-n);font-size:12px;font-weight:500;color:var(--paper-mute);line-height:26px}
.check-cta{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-top:96px;padding:24px 0;border-top:1px solid var(--paper-ink);border-bottom:1px solid var(--paper-ink)}
.check-cta p{font-size:20px;line-height:1.4;max-width:720px}
.paper .link{color:var(--paper-ink);border-color:var(--paper-ink)}
.paper .link:hover{border-color:var(--blue);color:var(--blue)}

/* ---------- A-06 method (paper) ---------- */
.method{padding-top:120px}
.values{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:var(--gut)}
.value .num{font-size:64px;line-height:1;font-weight:300;color:#0b0b0b40}
.value h3{font-size:24px;line-height:1.3;font-weight:500;margin-top:24px}
.value p{margin-top:12px;color:var(--paper-mute)}
/* trades as a drawing legend */
.trades{margin-top:120px;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut);align-items:start}
.trades-h{grid-column:1/4}
.trades-h small{display:block;font-size:13px;font-weight:500;color:var(--paper-mute);margin-bottom:12px}
.trades-h h3{font-size:clamp(24px,2.2vw,32px);line-height:1.2}
.trade-grid{grid-column:5/13;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--paper-ink);border-inline-start:1px solid var(--paper-line)}
.trade-grid li{display:flex;flex-direction:column;justify-content:space-between;gap:28px;min-height:116px;padding:16px;border-inline-end:1px solid var(--paper-line);border-bottom:1px solid var(--paper-line);font-size:17px;line-height:1.3}
.trade-grid li span{font-size:12px;font-weight:500;color:var(--paper-mute)}
.trade-grid li.plus{background:var(--paper-ink);color:#fff}
.trade-grid li.plus span{color:var(--blue);font-size:18px}
/* compare: the twill column is a black slab on paper */
.cmp-head{margin-top:140px}
.h2-logo{display:inline-block;height:.78em;width:auto;vertical-align:-.04em}
.cmp{width:100%;border-collapse:separate;border-spacing:0;margin-top:56px;font-size:16px;line-height:1.5}
.cmp th,.cmp td{text-align:start;padding:20px 20px 20px 0;border-bottom:1px solid var(--paper-line);vertical-align:top}
.cmp thead th{font-size:13px;font-weight:500;color:var(--paper-mute);border-bottom:1px solid var(--paper-ink);vertical-align:bottom}
.cmp th[scope=row]{font-weight:500;width:22%;font-size:16px}
.cmp td{color:#8a8a8a;width:22%}
.cmp .tw{width:34%;background:var(--paper-ink);color:#fff;padding:20px 24px;border-bottom-color:#ffffff1f}
.cmp thead .tw{padding:28px 24px 20px;border-bottom:2px solid var(--blue)}
.cmp thead .tw img{height:24px;width:auto}
.cmp tbody .tw::before{content:'';display:inline-block;width:6px;height:6px;border-radius:50%;background:var(--blue);margin-inline-end:10px;vertical-align:middle}
.cmp tbody tr:last-child .tw{border-bottom:0;padding-bottom:28px}

/* ---------- A-07 audiences ---------- */
.aud{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:var(--gut)}
.aud article{padding:0 0 8px;border-top:1px solid var(--line2)}
.aud-svg{display:block;width:100%;aspect-ratio:5/3;margin:28px 0 8px;background-image:linear-gradient(#ffffff08 1px,transparent 1px),linear-gradient(90deg,#ffffff08 1px,transparent 1px);background-size:20px 20px;padding:6%}
.aud-svg path,.aud-svg ellipse{fill:none;stroke:#ffffffa6;stroke-width:1.3;vector-effect:non-scaling-stroke}
.aud-svg .b{stroke:var(--blue);stroke-width:1.8}
.aud-svg .dash{stroke-dasharray:5 4}
.aud-svg .fill{fill:#1390e533}
.aud-n{font-size:12px;font-weight:500;color:var(--mute);margin-top:20px}
.aud h3{font-size:clamp(22px,2vw,28px);line-height:1.3;margin-top:8px}
.aud small{display:block;margin-top:24px;font-size:12px;font-weight:500;color:var(--mute)}
.aud p{margin-top:6px}
.aud .fear{color:var(--mute)}
.scope{margin-top:56px;font-size:15px;color:var(--mute)}

/* ---------- A-08 process ---------- */
.dim{position:relative;height:13px;margin-bottom:28px}
.dim::before{content:'';position:absolute;inset:6px 0 auto;height:1px;background:var(--line2);transform-origin:right;transform:scaleX(var(--dim,1))}
.steps{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));column-gap:var(--gut)}
.step{position:relative}
.step::before{content:'';position:absolute;top:-41px;right:0;width:1px;height:13px;background:var(--line2)}
.step .n{font-size:13px;font-weight:500;color:var(--mute)}
.step h3{font-size:20px;line-height:28px;font-weight:500;margin-top:10px}
.step p{font-size:15px;line-height:24px;color:var(--mute);margin-top:8px}
.step.tour::before{width:9px;height:9px;border-radius:50%;background:var(--blue);top:-39px;right:-4px}
.step.tour .n{color:var(--blue)}
.offer{margin-top:120px;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut);border-top:1px solid var(--line);padding-top:40px}
.offer-h{grid-column:1/6}
.offer-h small{font-size:13px;font-weight:500;color:var(--blue)}
.offer-h h3{font-size:var(--h2);line-height:1.1;margin-top:16px}
.offer-b{grid-column:7/13}
.offer-b ul{border-top:1px solid var(--line)}
.offer-b li{display:grid;grid-template-columns:120px 1fr;gap:16px;padding:16px 0;border-bottom:1px solid var(--line)}
.offer-b li span:first-child{font-size:13px;font-weight:500;color:var(--mute);line-height:28px}
.offer-b .btn{margin-top:32px}
.roles{margin-top:24px;font-size:15px;line-height:24px;color:var(--mute)}

/* ---------- A-09 faq ---------- */
.faq-grid{align-items:start}
.faq-h{grid-column:1/5;position:sticky;top:120px}
.faq{grid-column:6/13;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;padding:24px 0;font-size:20px;line-height:30px;font-weight:500}
.faq summary::-webkit-details-marker{display:none}
.faq summary i{position:relative;flex:none;width:14px;height:14px;margin-top:8px}
.faq summary i::before,.faq summary i::after{content:'';position:absolute;background:var(--ink);transition:transform .3s var(--ease)}
.faq summary i::before{inset:6.5px 0 auto;height:1px}
.faq summary i::after{inset:0 auto 0 6.5px;width:1px}
.faq details[open] summary i::after{transform:scaleY(0)}
.faq .a{padding:0 0 28px;max-width:640px;color:var(--mute)}
.faq .a b{color:#fff;font-weight:500}

/* ---------- A-10 1:1 with the brief ---------- */
.final{padding:160px 0 120px}
.final-grid{align-items:center}
.final-copy{grid-column:1/7}
.final h2{font-size:clamp(44px,5.6vw,88px);line-height:1.02}
.final-copy>p{font-size:var(--lede);line-height:1.55;color:var(--mute);max-width:520px;margin-top:28px}
.final-copy .final-phone{font-size:17px;margin-top:36px}
.final-sign{margin-top:96px;font-size:22px;color:var(--mute)}
.final-sign img{display:inline-block;height:.8em;width:auto;vertical-align:-.05em}
.final-form{grid-column:8/13}

/* ---------- footer ---------- */
.footer{border-top:1px solid var(--line);padding:32px 0 120px;font-size:14px;color:var(--mute)}
.footer .wrap{display:flex;flex-wrap:wrap;gap:16px 32px;align-items:center;justify-content:space-between}
.footer a{text-decoration:none}
.footer a:hover{color:#fff}
.footer .logo img{height:20px}
.footer nav{display:flex;gap:20px}

/* ---------- sticky mobile bar ---------- */
.mobile-cta{display:none}

/* ---------- lightbox ---------- */
.lightbox{padding:0;border:0;background:#000;color:#fff;width:100vw;height:100svh;max-width:none;max-height:none;margin:0}
.lightbox::backdrop{background:#000}
.lightbox-top{position:absolute;inset:0 0 auto;z-index:2;display:flex;align-items:center;gap:16px;padding:16px var(--m);font-size:14px}
#lightbox-count{margin-inline-start:auto;color:var(--mute)}
.lightbox-top button{background:none;border:1px solid var(--line2);width:40px;height:40px;font-size:20px;line-height:1}
.lightbox-body{position:absolute;inset:64px 0;display:grid;place-items:center}
.lightbox img{max-width:calc(100% - 2*var(--m));max-height:100%;object-fit:contain;transition:opacity .24s var(--ease)}
.lightbox img.swap{opacity:0}
.lb-nav{position:absolute;top:50%;transform:translateY(-50%);width:48px;height:48px;background:none;border:1px solid var(--line2);font-size:24px}
#lb-prev{right:var(--m)}
#lb-next{left:var(--m)}
.lb-nav[hidden]{display:none}

/* ---------- reveal (below the fold only; content is visible without JS) ---------- */
html.io .rv{opacity:0;transform:translateY(16px);transition:opacity .7s var(--out),transform .7s var(--out)}
html.io .rv.in{opacity:1;transform:none}
/* "walls going up": a panel in the page colour covers the image and slides down out of the way */
.build{position:relative;overflow:hidden}
html.io .build::before{content:'';position:absolute;inset:0;z-index:2;background:var(--cover,#0b0b0b);transform-origin:bottom;transition:transform .9s cubic-bezier(.77,0,.18,1);pointer-events:none}
html.io .build.in::before{transform:scaleY(0)}
html.io .build img{transform:scale(1.08);transition:transform 1.4s var(--out)}
html.io .build.in img{transform:none}
.draw path,.draw ellipse,.draw line,.draw polygon{stroke-dasharray:1;stroke-dashoffset:0}
html.io .draw:not(.in) path,html.io .draw:not(.in) ellipse,html.io .draw:not(.in) line{stroke-dashoffset:1}
html.io .draw path,html.io .draw ellipse,html.io .draw line{transition:stroke-dashoffset 1.2s var(--ease)}
html.io .draw:not(.in) text,html.io .draw:not(.in) .wedge{opacity:0}
html.io .draw text,html.io .draw .wedge{transition:opacity .5s var(--ease) 1s}
html.io .dim{--dim:0}
html.io .dim.in{--dim:1}
.dim::before{transition:transform 1.4s var(--ease)}

/* calls to action between sheets */
.cta-row{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-top:96px;padding:28px 0;border-top:1px solid var(--line2);border-bottom:1px solid var(--line2)}
.cta-row p{font-size:clamp(20px,1.8vw,26px);line-height:1.35;max-width:640px}
.cta-act{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.paper .cta-row{border-color:var(--paper-ink)}
.pv-cta{display:flex;width:max-content;margin-top:28px}
.faq-more{margin-top:28px;color:var(--mute);display:flex;gap:20px;align-items:baseline;flex-wrap:wrap}
.check-cta .btn{min-height:52px}

/* dashed construction lines keep their dashes and fade in instead of drawing */
.draw .dash{stroke-dasharray:5 4!important;stroke-dashoffset:0!important}
html.io .draw:not(.in) .dash{opacity:0}
html.io .draw .dash{transition:opacity .6s var(--ease) .6s}
html.io .draw .ln path,html.io .draw .ln circle,html.io .draw .ln ellipse{transition-duration:1.4s}

/* ---------- responsive ---------- */
@media (max-width:1100px){
  .top-tb{display:none}
  .brief-wrap{width:380px}
  .hero-copy{max-width:52%}
  .steps{grid-template-columns:repeat(3,minmax(0,1fr));row-gap:56px}
  .dim{display:none}
  .step::before{display:none}
  .step.tour::before{display:block;position:static;margin-bottom:12px}
}
@media (max-width:767px){
  body{font-size:16px;line-height:26px}
  .sheet{padding:96px 0}
  .sheet .tb{margin-bottom:40px}
  .head{grid-column:1/-1;margin-bottom:56px}
  .top-phone,.top-act .btn-line{display:none}
  .top-act::after{content:none}
  .top-act .top-call{display:inline-flex}
  /* hero: photo on top, copy over its foot, brief below as its own sheet */
  .hero{min-height:0;display:block;padding:0}
  .hero-photo{position:relative;inset:auto;height:62svh;min-height:420px}
  .hero-shade{inset:0 0 auto;height:62svh;min-height:420px;background:linear-gradient(0deg,#0b0b0b 0%,#0b0b0bd9 22%,#0b0b0b00 55%)}
  .hero-in{margin-top:-210px;padding-bottom:40px}
  .hero-copy{max-width:none}
  .hero-q{font-size:17px;margin-bottom:12px}
  .hero-sub{font-size:18px;line-height:28px;margin-top:20px}
  .hero-cta{gap:20px;margin-top:28px}
  .hero-cta .btn{width:100%}
  .hero-data{grid-template-columns:1fr 1fr;margin-top:36px}
  .hero-data li{padding:14px 0;margin:0;border-inline-end:0;border-bottom:1px solid var(--line)}
  .hero-data li b{font-size:26px}
  .hero-data li:nth-child(odd){padding-inline-end:12px;border-inline-end:1px solid var(--line)}
  .hero-data li:nth-child(even){padding-inline-start:12px}
  .brief-wrap{position:static;width:auto;margin:0 var(--m)}
  .brief{padding:22px 18px 18px}
  .options.two{grid-template-columns:1fr}
  .thesis{padding-top:120px}
  .thesis-line{margin-top:48px}
  .check{padding-top:80px}
  .check-grid{display:block}
  .check-h{position:static;margin-bottom:48px}
  .big-n{font-size:96px;margin-bottom:16px}
  .qs{grid-template-columns:1fr;row-gap:0}
  .qgroup{border-bottom:1px solid var(--paper-line)}
  .qgroup summary{cursor:pointer;padding:20px 0}
  .qgroup h3{border:0;padding:0;font-size:15px;display:flex;justify-content:space-between}
  .qgroup h3::after{content:'+';font-size:20px;line-height:13px}
  .qgroup[open] h3::after{content:'−'}
  .qgroup li{font-size:16px;line-height:26px}
  .check-cta{margin-top:56px}
  .method{padding-top:80px}
  .values{grid-template-columns:1fr;row-gap:48px}
  .trades{display:block;margin-top:72px}
  .trade-grid{grid-template-columns:1fr 1fr;margin-top:28px}
  .trade-grid li{min-height:88px;gap:16px;padding:14px 12px;font-size:16px}
  .cmp tr{padding:20px 0;border-bottom:1px solid var(--paper-line)}
  .cmp th[scope=row]{padding:0 0 8px;border:0;width:auto}
  .cmp td{padding:3px 0;border:0;font-size:15px;width:auto}
  .cmp td::before{content:attr(data-h) ': ';color:var(--paper-mute);font-size:13px}
  .cmp tbody .tw{padding:12px 14px;margin-top:8px;border:0;width:auto}
  .cmp tbody .tw::before{content:none}
  .cmp-head{margin-top:80px}
  .cmp thead{display:none}
  .cmp,.cmp tbody,.cmp tr,.cmp th,.cmp td{display:block;width:auto}
  .aud{grid-template-columns:1fr;row-gap:48px}
  .aud-svg{max-width:320px}
  .steps{grid-template-columns:1fr;row-gap:32px;border-inline-start:1px solid var(--line2);padding-inline-start:20px;margin-inline-start:4px}
  .step.tour::before{position:absolute;right:-25px;top:6px;margin:0}
  .offer{display:block;margin-top:80px}
  .offer-b{margin-top:32px}
  .offer-b li{grid-template-columns:96px 1fr}
  .offer-b .btn{width:100%}
  .faq-grid{display:block}
  .faq-h{position:static;margin-bottom:40px}
  .faq summary{font-size:17px;line-height:26px;padding:20px 0}
  .final{padding:96px 0 80px}
  .cta-row{margin-top:64px;padding:24px 0}
  .cta-act,.cta-act .btn{width:100%}
  .cta-wa{margin:0 auto}
  .pv-cta{width:100%;justify-content:center}
  .final h2{font-size:38px;line-height:1.08}
  .final-grid{display:block}
  .final-form{margin-top:48px}
  .final-sign{margin-top:48px}
  .tls{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:84%;overflow-x:auto;scroll-snap-type:x mandatory;gap:16px;margin:0 calc(-1 * var(--m));padding:0 var(--m) 8px;scrollbar-width:none}
  .tls::-webkit-scrollbar{display:none}
  .tl{scroll-snap-align:start;display:block;grid-row:auto}
  .tls{grid-template-rows:none}
  .tl-quote{font-size:22px}
  .pv{display:block}
  .pv-side{position:static}
  .pv-list{display:flex;gap:8px;overflow-x:auto;border:0;margin:0 calc(-1 * var(--m)) 16px;padding:0 var(--m);scrollbar-width:none}
  .pv-list::-webkit-scrollbar{display:none}
  .pv-list li{flex:0 0 auto}
  .pv-item{display:flex;gap:8px;padding:10px 14px;border:1px solid var(--line2);white-space:nowrap}
  .pv-item.on{box-shadow:none;border-color:var(--blue);padding-inline-start:14px}
  .pv-item .t{font-size:15px}
  .pv-item .n{display:none}
  .pv-info{margin-top:16px}
  .pv-stage{aspect-ratio:4/3;margin:0 calc(-1 * var(--m))}
  .pv-nav{opacity:1;width:40px;height:40px}
  .pv-th{width:72px;height:52px}
  .pv-main{display:flex;flex-direction:column}
  .footer{padding-bottom:110px}
  .mobile-cta{display:flex;position:fixed;inset:auto 0 0;z-index:40;gap:10px;align-items:center;padding:10px var(--m) calc(10px + env(safe-area-inset-bottom));background:var(--bg);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .32s var(--out)}
  .mobile-cta.on{transform:none}
  .mobile-cta .btn{flex:1;min-height:50px}
  .mobile-cta .ic{display:flex;align-items:center;justify-content:center;width:50px;height:50px;border:1px solid var(--line2);color:#fff}
  .mobile-cta .ic svg{width:22px;height:22px}
  .mobile-cta::before{content:'';position:absolute;inset:-1px 0 auto;height:1px;background:var(--blue);transform-origin:right;transform:scaleX(var(--p,0))}
}
.top-call{display:none;align-items:center;justify-content:center;width:40px;height:40px;border:1px solid var(--line2)}
.top-call svg{width:18px;height:18px}

/* ---------- motion: hero intro (CSS only, on first paint) ---------- */
@media (prefers-reduced-motion:no-preference){
  html.js .hero-h1 .w>span{animation:rise .8s var(--out) both}
  html.js .hero-h1 .w:nth-of-type(1)>span{animation-delay:.15s}
  html.js .hero-h1 .w:nth-of-type(2)>span{animation-delay:.24s}
  html.js .hero-h1 .w:nth-of-type(3)>span{animation-delay:.33s}
  html.js .hero-h1 .w:nth-of-type(4)>span{animation-delay:.48s}
  html.js .hero-h1 .w:nth-of-type(5)>span{animation-delay:.57s}
  html.js .hero-h1 .dot{animation:settle .4s var(--out) .9s both}
  html.js .laser{animation:laser 1.3s var(--ease) .05s both}
  html.js .hero-lines path,html.js .hero-lines ellipse{animation:draw 1.2s var(--ease) both;animation-delay:calc(1s + var(--i,0) * 30ms)}
  html.js .hero-lines{animation:recede 1s var(--ease) 2.6s both}
  html.js .brief-outline{animation:outline 1.2s var(--ease) 1.2s both}
  html.js .hero-q,html.js .hero-sub,html.js .hero-cta,html.js .hero-data{animation:fade .8s var(--out) both}
  html.js .hero-q{animation-delay:.05s}
  html.js .hero-sub{animation-delay:.6s}
  html.js .hero-cta{animation-delay:.72s}
  html.js .hero-data{animation-delay:.84s}
}
@keyframes rise{from{transform:translateY(105%)}to{transform:none}}
@keyframes settle{0%{opacity:0;transform:translateY(-.35em)}100%{opacity:1;transform:none}}
@keyframes laser{0%{transform:scaleX(0);opacity:1}55%{transform:scaleX(1);opacity:1;transform-origin:right}56%{transform-origin:left}100%{transform:scaleX(0);opacity:0;transform-origin:left}}
@keyframes draw{from{stroke-dashoffset:1}to{stroke-dashoffset:0}}
@keyframes recede{from{opacity:.9}to{opacity:.55}}
@keyframes outline{0%{opacity:1;stroke-dasharray:1;stroke-dashoffset:1}80%{opacity:1;stroke-dashoffset:0}100%{opacity:0;stroke-dashoffset:0;stroke-dasharray:1}}
@keyframes fade{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  html.io .rv,html.io .build img{opacity:1!important;transform:none!important;transition:none!important}
  html.io .build::before{display:none}
  html.io .draw path,html.io .draw ellipse,html.io .draw line{stroke-dashoffset:0!important;transition:none!important}
  html.io .draw text,html.io .draw .wedge{opacity:1!important}
  .ruler-dot{display:none}
}

.credit{text-decoration:none;border-bottom:1px solid currentColor;opacity:.85}
.credit:hover{opacity:1;color:#fff}